Credible.com new mascot.

Luckie was brought in for a last minute tissue session to help end Credible’s hunt for a new spokesperson/mascot. Long story short… Luckie didn't win the client, but my partner and I did manage to make the CEO laugh (in a “with us, not at us” way), and we were the only idea to keep off the client team’s bingo card of Totally Expected Spokespeople.

CW: Vanessa Suarez AD: Katie Greco CCO: Mitch Bennett CD: Wes Whitener