Radio Recliner
Keeping Apart. Staying Together.
Bridge Senior Living needed a way for their residents to stay connected while being confined to their rooms. Our solution: a pirate radio station run by real Resident DJs in in their senior living communities across the country.
CW: Vanessa Suarez AD: Katie Greco CCO: Mitch Bennett CD/ACD: Markus Beige/Denise Arnold
★ Cannes Lions: 1 Gold, 1 Bronze, and 3 Shortlists | Clio Awards: 2 Silver and 1 Bronze | One Show: 1 Bronze and 3 Merits | Communication Arts Award: Digital Advertising | Radio Mercury Awards: Best Use of Audio | National Addy Awards: Gold and Judge’s Choice | ATL Addys: 2 Gold, Best in Show, and Judges Choice | Webby Awards: 1 Nominee and 2 Honorees
While the residents stepped into their roles as DJs, I went to work behind the scenes to help create the show. Here’s what I learned you should expect to do if you plan to make a radio show:
help create the name and taglines
write emails, social media posts, and posters to hype up the show
hold back tears while interviewing some really sweet seniors
hold yourself together while getting yelled at by some not-so-sweet seniors
transcribe and timestamp the recordings and script the damn thing
thank your friends for sending you links to let you know the show was featured in Associated Press | Adweek | LIVE with Kelly and Ryan | NPR | AdAge | CBS This Morning | Fox | CNN | U.S. News | ABC News | Washington Post | New York Post | USA Today
thank your boss for saying your name to Ryan Seacrest
ask IT if they can fix your phone because you threw it across the room in a fit of excitement while listening to a voicemail of Mrs. Dolly Parton saying she loves the show
help write a case study to cram all of this in 2 minutes
